Case Studies

In 2007, Auction Cause managed the highest grossing charity auction in eBay’s history at the time, raising over $2.1 million for The Marine Corps - Law Enforcement Foundation.  In addition, Rush pledged to match the winning bid yielding a total of $4.2 million for the charity. Background: When “Dingy Harry” Reid and the U.S. Senate... Read more »

The challenge: Assist a small nonprofit with an important cause by raising funds on eBay. Also, use this opportunity to increase awareness via a creative, though untested eBay concept – auctioning off the opportunity to name a character or other element in various famous writers’ works. The client looked to Auction Cause to manage the entire process. The... Read more »

Brands with unique products/launches have had great success working with Auction Cause & eBay. NIKE wanted a 2 month campaign which showcased their partnership with Eminem, who had just custom designed & signed 64 pairs of shoes. The campaign needed a strong call out for Eminem’s charity, created brand awareness for NIKE, and spoke to the... Read more »

BMW was looking to reinvigorate their long running support of their 10 year relationship with Susan G. Komen. They approached Auction Cause with an amazing concept to execute - for the first time ever, auction off the 18th man spot on their America’s Cup racing yacht, as it competed off Spain. When the auction ended, a Chicago futures trader was thrilled... Read more »